Season of awww
When your gifts describe them to a tee, awwws happen.
In October 2024, Life is Good launched its first full-funnel holiday campaign titled ‘Season of Awww.’ As the campaign’s lead copywriter, I aimed for a seamless customer journey through all digital and print touchpoints including the brand’s first-ever TV commercial!
Watch the TV Commercial!
I conceived and wrote the campaign’s TV commercial, titled ‘The Awwws Are Out There,’ about an alien from outer space touching down and learning the ways of the holiday season, especially the awww-making moments.
Explore the Holiday Catalog!
DON’T STOP BEING A KID
In a partnership with Clear Channel, a multinational corporation focused on outdoor advertising, we conceived a series of billboards to raise awareness for the Playmaker Project, Life is Good’s non-profit which trains adult educators on trauma-informed play-based techniques to better children’s lives.
In this simple yet impactful campaign we remind viewers about the long-lost games and fun from their youth, and point them to discover the healing power of play by visiting the Life is Good Playmaker Project’s website.
The Teeser
I was the Lead Creative and Copywriter on Life is Good’s 2024 April Fool’s joke: The Teeser. I even stitched the joke sweaters myself!
The joke was featured in AdWeek’s roundup of the day’s best brand bits.
More GOOD STUFF
Below is a carousel of my favorite writing across social media, packaging, digital ads and print — enjoy!
